Your pharmacy,
online.
No franchise. Your brand.
Prescription and advice-only range with prescription mechanics, and ready-made OTC collections.
Set up in a day — no IT project needed.
THE PLATFORM
Your shop. Your independence.
More than a web shop — your own customer portal.
ApoFox gives your pharmacy its own online shop — ready to use from day one with the full range: prescription and advice-only Cat A–D medicines as well as OTC. Live in a few clicks, including medication plan, reorder and electronic prescription. More than a shop: the digital portal of your own pharmacy — in your design, under your name.
- Cat A–D, prescription & OTC — in the range from the start
- Medication plan, reorder & e-prescription built in
- Your design, your name — no Redcare cookie-cutter look
- Live in a few clicks — you keep your independence

YOUR PHARMACY
For every pharmacy. Every language. Every device.
Live demo: your pharmacy in every language
Today
12
+3 ↑ orders
Revenue
CHF 847
This month
Customers
342
Registered
Order queue
3 newParacetamol, Ibuprofen
CHF 11.00
newVoltaren Gel 100g
CHF 12.50
readyMagnesium B6 + Vitamin C
CHF 24.80
picked upParacetamol 500mg
Streuli
CHF 4.80
✓ in stockIbuprofen 400mg
Mepha
CHF 5.60
✓ in stockVoltaren Gel 100g
Novartis
CHF 8.90
2–3 daysSet up in a day — no IT project needed.
How it works
How your customers use the shop
COLLECTIONS & CATALOG
Your range — curated, filtered, sold
The full Swissmedic catalog is just the start. Build collections, design banners, add your own products and let prices form automatically from your wholesale terms — all in your own portal, no agency.
Ready to launch
The full Swissmedic catalog, curated collections and your shop are online from day one — no months-long setup project, no agency.
Freely adaptable
Adjust range, prices, design and your own products yourself at any time — from a ready-made starter package to a fully individual portal, at your own pace.
Curated & smart collections
Hand-pick products or let smart rules (ATC, manufacturer, category, generics) fill them automatically. Ordering, “Top” products, hero banners and seasonal start/end dates included.
Filters & category navigation
Two-axis navigation from consumer categories and ATC/Rx — with live result counts. Instant search by name, active ingredient, Pharmacode or EAN; filter by prescription class (Cat A–D), reimbursement, generics, price and availability.
AI-generated images
Generate banners and product images from a text prompt — with style presets and text, price or badge overlays, export-ready as WebP. No designer, no stock photos.
Your own products
Add items beyond the Swissmedic catalog — name, active ingredient, price and your own image, visible only in your shop. Import catalog items by Pharmacode.
Pricing from wholesale
Automatic pricing from your Galexis wholesale prices: tiered margin, fee and VAT. Optionally as a competitive strategy (match, undercut, median) — with a cost floor and BAG-SL ceiling as guardrails.
Data import
Import and export products, prices and collections via CSV. EAN/GTIN, Pharmacode and price columns are detected automatically — migration in minutes.
FROM THE CUSTOMER'S SIDE
This is how easily your customers order
From ordering and submitting a prescription to the medication plan — the whole customer journey, step by step.
Browse the pharmacy's curated collections — themed shelves such as "Cold & flu" or "Travel kit" — and open a product from one.
The pharmacy groups products into curated collections — themed shelves.

HOW IT WORKS
Online in 3 steps
WITHOUT APOFOX
Customers order from online pharmacies instead of you
No web shop of your own — walk-in trade only
Orders by phone, fax and paper slips
WITH APOFOX
Register
Name, address, preferred subdomain and your Galexis connection — so we can set up your web shop with the full Swissmedic catalogue.
Configure
Upload your logo, pick a design, curate collections. We help.
Go live
Your customers order online the next day — OTC and on prescription.
SECURITY
Swiss hosting. Your data stays in Switzerland.
Swiss customers trust their pharmacy with their health data
Datacenter Switzerland
nDSG compliant, pharmaSuisse recommendations, HIN Charter
FIPS 140-2 Level 3, ISO 27001/27018, SOC 1/2/3
Tap or click a tile for details.
PACKAGES
All plans at a glance
RX
- Prescription medicines (Rx) only – no OTC
- Medication scanning (barcode, e-prescription)
- eMediplan & reordering
- HCI data imports
- Branded online pharmacy + apps, custom domain
OTC
+CHF 100/additional location
- Everything in RX
- OTC range & seasonal products
- Appointment & vaccination booking
- Galexis real-time availability
- Online billing
Pro
+CHF 100/additional location
- Everything in OTC
- Integration into your pharmacy/ERP system
- Pricing module (dynamic prices)
- Price comparison with other online pharmacies
- Custom automation
Set up in a day — no IT project needed.
CHF 950 one-time setup fee · No franchise contract · Cancel anytime
Licence fees may apply for the use of product images — available with or without product images.